here I will teach you how digital marketing adding value to Business in COVID 19, here I will share some new strategies and tips for growing your business.
In the 21st century where billboards & newspaper ads were the most effective means of promoting your brand, products, or Services. Digital marketing is a necessity for all businesses & selecting the right strategies for your business that will be key to your success.
DM strategy is a plan that will help your business to achieve their digital goals through carefully selected internet marketing channels such as paid media, earned(word of mouth), or owned(organic) media.
What is a digital marketing campaign?
a digital strategy is a series of steps for your plan & takes to achieve your overarching DM goal. DM campaigns are the building blocks & steps within your strategy that move you toward a specific, digital end goal.
For instance, if the overarching goal of your DM strategy is to generate more leads through social media channels, so you might run a DM campaign on Facebook, Instagram, LinkedIn, or Twitter. You will share some of your business’s best-performing content on Facebook, Instagram, LinkedIn, or Twitter to generate more leads through the Social Media channels. it will use in DM for adding value to Business.
How to Create a Digital Marketing Strategy after COVID 19?
1. Build Buyer Personas for Internet Marketing.
For any marketing strategy digital or non-digital, you need to know who you’re marketing to. The best DM strategies are built upon detailed buyer personas & your 1st step is to create them.
Buyer personas represent your ideal customer(Clients) & this will come from it can be created by researching, surveying or interviewing your business’s target right audience.
And It’s important to note that this information should be based on real data whenever possible. if it will an assumption data about your audience then it will cause your DM strategy to move in the wrong direction or audience.
now To get a rounded picture of your persona, your research pool should include a mixture of customers, prospects, & people outside your contacts database who align with your right target audience.
But what kind of information should you gather for your buyer persona to inform your DM strategy?
That depends on your business Types, maybe it is B2B or B2C, or whether you sell a high-cost or low-cost product.
Here are some starting points that you can fine-tune and tailor to your particular business.
Quantitative and Demographic Information
- Location: Use web google analytics tools to easily identify what location your website traffic is coming from.
- Age: Depending on your business types, this may or may not be relevant information. But it’s best to gather this data by identifying trends in your existing prospect and contact database.
- Income: It’s best to gather sensitive information like personal income through persona research interviews, as people might be unwilling to share these details via online forms.
- Job Title: This is something you can get a rough idea of from your existing customer base and is most relevant for B2B companies.
Qualitative and Psychographic Information
- Goals: Depending on what challenge your product or service solves, you may already have a good idea of the goals of your buyer persona. Cement your assumptions by speaking to real customers and internal sales and customer service reps.
- Challenges: Speak to Clients, sales, and client service reps, any other client-facing employees to get an idea of the common challenges your audience members face.
- Hobbies/ Interests: Ask clients & those who align with your target audience about their hobbies and interests.
- Priorities: Talk to customers & your right target audience members to find out what’s most important to them in relation to your business. By combining all of these details, you’ll be able to create buyer personas that are accurate and highly-valuable for your business.
2. Identify your goals to determine your internet marketing adding value to Business
Your DM goals should always be tied back to the fundamental goals of your business. For example, if your business’s goal is to increase online revenue by 40%, your marketing team’s goal might be to generate 70% more leads via the website than the previous year to contribute to that success. Whatever your overarching DM goal is, you must be able to measure the success of your strategy along the way with the right tools.
3. Evaluate your existing digital channels and assets.
When reviewing your existing internet marketing channels and assets to determine what to incorporate in your strategy, it’s helpful to first consider the big picture, Gather what you have, and categorize each vehicle or asset in a spread in google sheet, so you have a clear picture of your existing owned(unpaid), Organic, and paid media.
This refers to the digital assets your brand or company owns — whether that’s your website, social media profiles, blog content, or imagery. Owned channels are what your business has complete control over.
This can also include some off-site content you own that isn’t hosted on your website (e.g. a blog you publish on Medium).
Earned media refers to the exposure you earn through word-of-mouth marketing. Whether that’s content you’ve distributed on other websites (e.g. guest posts), PR work you’ve been doing, or the customer experience you’ve delivered. Earned media is the recognition you receive as a result of these efforts.
You can earn media by getting press mentions and positive reviews as well as by people sharing your content via their networks (e.g. social media channels).
Features:-Best google ads for beginners 2020
Paid media or online advertising refers to any channel you spend money on to catch the attention of your buyer personas.
This includes things like Google AdWords, paid social media posts, native advertising (e.g. sponsored posts on other websites), or any other medium through which you pay in exchange for increased visibility.
4. online marketing adding value to Business for your owned media campaigns.
At the heart of Online marketing is owned media — and it almost always takes comes in the form of content. That’s because nearly every message your brand broadcasts can be classified as content, whether it’s an About site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts.
Content is king so Content helps convert your website visitors into leads and clients while improving your brand’s online presence. And when this content is search engine optimized (SEO), it can boost your search and organic traffic.
If your goal is to generate 60% more leads via the website than last year, then your About Us page is most likely not going to be included in your strategy, unless that page has somehow been a lead-generation machine in the past.
Audit your existing content for online marketing.
Make a list of your existing owned content, and rank each item according to what has previously performed best in relation to your current goals. For example, if your goal is lead generation, rank your content according to which pieces generated the most leads over the last year (such as a blog post, ebook, or site page).
The idea here is to figure out what’s currently working, and what’s not so that you can set yourself up for success when planning future content.
Create a content creation plan for online marketing.
Based on your findings and the gaps you’ve identified, make a content creation plan outlining the content that’s necessary to help you hit your goals. This should include:
- Promotional channels
- Why you’re creating the content
- The priority level of the content
This can be a simple spreadsheet, and should also include budget information if you’re planning to outsource the content creation, or a time estimate if you’re producing it yourself.
5. Audit and plan your earned media campaigns.
Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time. Look at where your traffic and leads are coming from (if that’s your goal) and rank each earned media source from most effective to least effective.
The idea is to build a picture of what types of earned media will help you reach your goals (and what won’t) based on historical data. However, if there’s something new you want to experiment with, don’t rule it out just because it’s never been done before.
6. Audit and plan your paid media online advertising campaigns.
This process involves much of the same process: You need to evaluate your existing paid media across each platform Google AdWords, Facebook, Twitter, etc. to figure out what’s most likely to help you meet your current goals.
If you’ve spent a lot of money on Google AdWords and haven’t seen the results you’d hoped for, maybe it’s time to refine your approach, or scrap it altogether and focus on another platform that seems to be yielding better results.
Use these tips in your digital marketing plan and you will add value to Business in COVID 19.
7. Bring your digital adverting campaign together.
You’ve done the planning and the research. now have a solid vision of the elements that will make up your digital marketing strategy.
Now, it’s time to bring all of it together to form a cohesive strategy document. Let’s revisit what digital strategy means: the series of steps that are going to help you achieve your goal through online marketing.
Meaning, your strategy document should map out the series of actions you’re going to take to achieve your goals, based on your research up to this point.it will use in digital marketing for adding value to Business
(Pro tip: A spreadsheet is an efficient format for this — and for the sake of consistency, you might find it easiest to map out according to the organic, word of mouth, and paid media framework we’ve used so far.)
You’ll also need to plan your strategy for the long term — typically, around 6-12 months is a good starting point, depending on your business. This will allow you to overlay when you and your team will be executing each action.
Running any type of Digital marketing campaign (even just SEO) without specific goals in mind isn’t like walking around in Mumbai without a GPS—it’s more like getting into a sailboat with no map, where you’re likely to get stuck floating somewhere at sea.
Without a digital marketing strategy, you’re not going to see results because you don’t have the right content in place to actually get the results. And trust me, with all that time and money you’ve invested, that’s the last thing that you want.